Columns
July 6, 2017
Sara Bernát is a brand strategist
By a Luxury Daily columnist
{"ct":"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","iv":"6ac59896719ba573c01734cc1ef2f5f8","s":"b177c9bd869cfab8"}
Share your thoughts. Click here