A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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pMAEdjbhVtjkJvNB00KFYF4nYCtNXImk7KBh4aP04QTbyRpwyJxNk9z\/3AifEM7KbChC7tp5s\/rj7r5X25pwqzcqup38jqz4kMItWCT6YbKubmipYV2uU8XfbcU5l2Ts0W3nXDNlwn51tIk7nQviqTDlAech0ULTIJR2FfF0P0wKLAsMl4cDBBttqLh6ujlmfspPoriFeAieHO0Mj0x96CNzZb2rD1QfGcfMi7NfNmlF19GFSsdpMlNSS0Y5vEKJ5m4rl9zPq7k\/EF7\/vBM4hXMBkzDQQc3T7KaK2wvf7wpRvUD4vsezHJbU0md5j3eLvfKrOIiO9cEmU9aqlTLDU4yWjGPdPW\/peFagmAdy4o6TeFTonIlnZNmB653kilKm5iND3zCAVoF0iINOFQGiUZAnH\/KK\/DKBEyuqphyBiS\/+JkwO50dgweOSPFJI8FMXEz8UN4CQrMy6HKPEg7oFpJvu9xK33OsqgjjJCivJwmVUrxPrC3SYy4WPLHPt2mQSuV1Q9zLoq+Nei\/Xb1sUTi+3QIBm8sSyMpcfsBcwchz3udydJgcJhyXZfb3hBXlc4BNPbcszIbl3jWaYZFL9gClQ093ZKVGuPDiGQvwua+1dP54eQon2gVy9t2poOqHLbYJ4SzNxnEC9hPB4FuQueYIhfJdzih4IDilvhyLDsaF6KHsymUGaySe6duByBdgrSqUStNjCy475w9c+TiWus0fViYrONVE1633fx2nN01bN1OA9Mmw9ikjbitONTI9M7km9G18o+33fWJOVLS5+SJGdH8o+XQXMsVHyWC79KXBwOYhfEEnKs+hnyfoUYA5yQNjf+IW0rncVCXJe4cDtTMnrGIuGen81awcWKZKReLvermEAHmHcoP5UrLQPK+t0Qaiiha778dc8CkAc9KjYPzJBMCgNXopsT406Hx4e1DAQbX\/EIxj86UFUsoChfmHmx9KKkI7M4DVzYoGWHsOdRj6KBz3W9E\/AywgqfpaqlN5xw3px5cgxz28QONUIMuENjGpQnPKFd2B\/I78JniQdIPQ0slMQxCuFfnpl\/4yGCd8mXSTTUviDJ7wCCVxVOicfWzj7f5xphb2mLPVMUWO8m89Mw0mqUOF6QKfjN2PZqAiX2I6w0zrpWG6mYmKUli9Cwlg4USiWUTun2RP6XfSacIzXlO5lq4A4Lpx834YWclh1MN8Y4VlnVJcA5IueTKRrq0w5ewUApjQUD2JQ0LE45a7VfcQJMfbY5xsvGcr2Ku6K5Q14u\/PweZVilbXCDi75clYQmhLZby7hniyKe1ALtMk4GMZCBohzPlzcNIWdH8WlLXQ5fktNt+HDmqgnNocJpfgke\/SlpauoDa5jI4KUPkwKqSu3Sbw2ZCfn0+iKWBUJKT6tmLVjFNxAV\/+LhMVHGgRGjjIfpuW6X3t3LmVXdBOIHYKtRqx9AD7JEaIi3Mi22AnIKYnW2GJOdXmwugIBfi7TfkENVXh78zD4tkun2GYDuI3HiU+W9lhqA7KNXYgvbVsahzlrF\/\/ga8zhoBSY2UTu1khUqNUMoNkNXub\/5\/SDb8ZTspeE4yi3k\/xXm6GVNfMmFBoHx8VED\/diTJF52eAHaABQ44FiMFtTp+7R7IsoYhEY4pP8HNfKuWI68OkRutstf8LBFzwizV\/joajNTfmGtAadClFXGrU0bMp+lbqENNVUkBUfpU6++s2iJIpJdho1SFdkZujOQzG6+3kAtMAYJ\/ecLSBL13QCLtVekmKpY8sl1i5UERfiSmTAhyFInsHVWBn9qkM3jXMdaOUCUU15fSv8YVIteUEfhB\/DUx2Vv6fdcfj39zRLFqBrNudnyWVn1+wzRvEWMNSRwKOzM6tXQRA6cZOsqrVUCembjFb3S0O3LBV5zzq4QgCVIcHTEhSfnv7prUx9SPXZCD5NWGW6CxJUr9EYdpVoOrQL\/j5Oazt+0EetV83yi4uyVvueNfK4nZXm0jmvXkXXbCRBMce5WAoWmDRfeyKLf2vayFpbRh5axdSPn\/52LtcSW6AlUC2VLPQzLr6FnYsmh+NiWEoL9VgnpPpSQ4PICyMixVEdF3ISe\/icWG8VZy\/F8OoUwYnf53FncjRCEq361ojG5yIcBELgljubkFI9i7DIa9ZfvuHsrM9j1VhDDfzjJfO3quM9oRfwK9331f48ZLNf830\/TqIQlXFA8CF1fXouC3dM9CqGQ7a91uVXiwB6B6W\/xuG+aC5nfJ+spd7s9BeVrJ5ifpcN8m0KoseAnaZTrt801VImOhRJWza0db09x4xuX3n1Za2cJGutw3h9FjM\/K4HAV405WRhWHB9hWSGJy5C8K6TaN9RsYi14ibyWvyKUpneWb52xe8+f8pbVBrDY6ECsGDAuaeoa0ipb8YpzJjLSojEw8xhPS0u+YZB8Dm+rTqQvAt5qIwKyPQifTHiNfoOv9hQVDX8E0PXLatAbP6PP+ZZCxDw9Pz+IECojkTHr8a02ewlTkVKA7k+VpVF5\/7JZjJ0iWITK8Hq2v2SuN2LQsCeeF37Brgw\/eq0KKo1An5OZlkwNEpv44Uggne5bMQtALr\/0cXYfAD93wuMEqZ7SSR86Rr1+pKYjrth1+jWkRVm70mwIjJ6jP4OBU1PIUivWZC8IDyDa7nKdg9m1Xyi9TC+c3CRRNlRpqvbMn2M+3JAXM5ASrA\/alN0jEVAZbGHf4\/HfjcKWKBeXeuvmJ0W2xh1gHNlIwVMbUAFJJ7xDuidzKy9NpCo3wJ70Bw5+y\/bVqpHYIYnnp6pRrHzS1zm0MqARzNgOlRbmW+Dpf3Q02L2KwdFU8fQbOC6XF440tL2qA5KzjMSrqDjdRI+ggxUb7ym06io+yG6iOxfEPHabookZcTdyluV5C1PKC7Jxs16cE8Lu96Tj0yUnIbhbj6bTgZe7T1Hzbt7SZtekEbYAg8ufKPnjt1ahFaw0kzzu4Ixma0z+OVsGpraQguKpANUThHLEKa8U4znaY8fLd9je\/B3G3vwd3U0PV7Pj8IJCb\/MVeHIweq2pDILxUi0do8vEKfORdDZGoXsdx9wMFNI4FOW7qWsbeHXTuFhxdpbfMfjhrNeB4vcwl0GhB\/czjiScFYIk0s6JIAMjghUqwd5lAg48PjhpnkMS14Cm1Nhy7qoCoElPj1EKAnVT3uGpJQFam3BdfF4w2v\/1coGizl0oK+TFOrHZSoMEaTMM0fTkew9gZQvnK59N5MzF+f8BYx8ZnjP7vbnv1hN5in\/OgRE32QLgsPpTtFbT7HILoaHNGmBdjgWCyTHMtM57bZ5cWVLhtOKeRce8udDNkDKfblA7GLHYgCFESKbUOuaQ+UWQJnUr2YGdEQgxxAMuBByHP0CnbgnXQD+ztNe+fPylB\/Q1hUx+bVlwUoZUrMuEEF9ojp+9krR6dxHLhtusgpLbR0SYoAxvjfG8800s7l3Q\/8P6OmucyAP7zpdoVtlcLXRjdEVv7I5Cx0dk\/VWF+wraZyTX\/vYrLynHdYwYit11SmdAxxwoOlnWp5l8+I\/5CZCIRqQZIfuVd6qasaNrJqP8Mr6Zym1UIP7OXEGA\/XM5jdq2OJf+SwRCOp3eOIKC+y9FE18JMy01b\/7xMRiam9L\/JYIlodaBp2ovyQgOCPgqg4i3tFfMgQnXjkXhozX5ZM38tZHPnkpXN0CoXe6gxUotDNykUyNYGRrECMMxnSyomYyN6\/ybd+k8hv8Odd\/9dliPnRxT9H\/bO\/wY1BLoJPXCMI1z3N6A2SNFgAFwvHe6r\/q90DprQE+sz0l3TclARK58Bfb22T2WK59FRHiI3rmUMd4p38Km6qCvhnrnw3Ch1impV\/XEdcURpujXaDPiQHD+EwPW\/sTIzGYUzrLJ0B+LcgNgDe1gGVdMIIIKoMUegRl5e\/iXMQ12+zj\/yu+bshYObb5AwAySALUeI3IZ\/kx\/m6+LIec95n1QEHtPqMLP59EqpqhKpmf+khAAz1i6c=","iv":"5a74eeeb29ac031b8397cd7b294c92d0","s":"05e75f8de1c5b8e8"}