A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"9147a7c4f7b8c2b29a98918b6c37a078","s":"30cfafce2a8974c4"}