A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"99a599f26d73a10457ab47253b8c4681","s":"76eb857517edebd3"}