A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"d825e170a034869d1de63188268660f8","s":"615122a61030de41"}