Mobile commerce is ramping up to be the undisputed star in the mobile ecosystem, with consumer adoption forcing retailers to switch gears and adapt to the new reality. Here are best-practice tips to navigate that world.
1. Have a transaction –enabled mobile store. Half-measures will not work. In a year’s time, when one out of two subscribers nationwide will have Web-enabled smartphones, they will expect the same experience on mobile as they do on traditional sites and in-store.
{"ct":"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","iv":"478281c780077fc5bcbf3c14c9661404","s":"b2ddcc0ffac431f0"}