Retail
August 15, 2017
Department stores need to work harder to combat the Amazon problem. Image credit: Bloomingdale's
By Brielle Jaekel
Hoping to combat problems caused by digital retail giant Amazon, department stores are now looking to paid search to increase visibility, according to L2.
{"ct":"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","iv":"dbb53f2456fd316653cdf6f187463b8c","s":"7de00ca3bf3cf64c"}
Share your thoughts. Click here