Retail
August 15, 2017
Department stores need to work harder to combat the Amazon problem. Image credit: Bloomingdale's
By Brielle Jaekel
Hoping to combat problems caused by digital retail giant Amazon, department stores are now looking to paid search to increase visibility, according to L2.
{"ct":"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","iv":"8f69be6c2b21e9e8f145a170d46bb666","s":"64e8d3abc33ac939"}
Share your thoughts. Click here