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Retail

AR has the advantage of practicality over VR for retailers

August 25, 2017

Augmented reality can be a powerful tool for retailers if they use it right. Image credit: Sephora

 

By Danny Parisi

While much has been made of the upcoming virtual reality revolution, the technology’s high barrier to entry means that augmented reality has been much more prevalent immediately in the retail space.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam