British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
Consumers can navigate through the seven-story building using the mobile app to find restaurants, retailers and departments. The app was released yesterday and can be downloaded for free in Apple’s App Store.
{"ct":"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","iv":"498628f374b1775a9e93a26537783aa2","s":"d8acd25bf7fe34ee"}