Fragrance and personal care
September 26, 2017
Search is very important for retailers as they compete with Amazon. Image credit: Bloomingdale's
By Danny Parisi
Fragrance brands are struggling in the search category, as the particular nature of the fragrance industry makes it difficult to attract organic search hits.
{"ct":"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","iv":"c73f003a6b5b6419a167c9a91ede47e5","s":"345c7dbffd0ca764"}
Share your thoughts. Click here