Automotive
September 27, 2017
Audi's "Daughters" spot, for Superbowl 2017. Image credit: Audi
By Brielle Jaekel
NEW YORK – The automotive industry has been slow to realize the importance of women as consumers, with many brands missing out on the force behind the growth in the industry.
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","iv":"45b40fad1e0cb7fed8b3f24048e2b050","s":"4dbf569c19360a1a"}
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