The European Union is preparing to enact the General Data Protection Regulation next year, which will have profound impacts on the way brands and advertisers collect and use consumer data.
Under the new regulation, consumers will have the power to opt out of data collection and have more power over how their data is used. But rather than seeing this as a burden, brands should embrace the renewed sense of power and independence that the regulation is intended to give to consumers.
{"ct":"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","iv":"a9d7e8216724886315208acf497f2231","s":"36806cb7c2c63fb5"}