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Legal and privacy

EU’s new data regulation to foster, not harm brand-consumer relationships

November 27, 2017

The GDPR will give consumers control of how their data is used. Image credit: European Union

 

By Danny Parisi

The European Union is preparing to enact the General Data Protection Regulation next year, which will have profound impacts on the way brands and advertisers collect and use consumer data.

Under the new regulation, consumers will have the power to opt out of data collection and have more power over how their data is used. But rather than seeing this as a burden, brands should embrace the renewed sense of power and independence that the regulation is intended to give to consumers.

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