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Media/publishing

Google’s AMP changes bring Snapchat-like Stories feature to search

February 14, 2018

Google's AMP Stories are heavily inspired by Snapchat and Instagram. Image credit: Google

 

By Danny Parisi

The “Stories” format that originated in Snapchat and was further popularized in Instagram is now coming to Google search, giving brands yet another opportunity to make use of the slideshow-style storytelling.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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