Luxury Daily
The authority in luxury news.
March 2, 2026
  1. Vestiaire Collective study links self-doubt to new purchases
  2. Explora Journeys invites travelers to rethink sea experiences
  3. Lamborghini onboards next chief people, culture officer
  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  8. Audi joins Major League Soccer for upcoming seasons
  9. Waldorf Astoria Goa to open in 2030
  10. Annual revenues rise 15pc at The RealReal
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Versace, H&M collaboration: brand erosion or harsh reality?

June 22, 2011

 

By Kayla Hutzler

versace185Italian fashionhouse Versace will release its first collection for mass retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.

This collaboration will be the first low-end, mass distribution line created the Italian designer. The Versace for H&M line is to be released this fall.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Vestiaire Collective study links self-doubt to new purchases
  2. Explora Journeys invites travelers to rethink sea experiences
  3. Lamborghini onboards next chief people, culture officer
  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
  8. Audi joins Major League Soccer for upcoming seasons
  9. Waldorf Astoria Goa to open in 2030
  10. Annual revenues rise 15pc at The RealReal
VIDEOS
More Videos

MORE IN Commerce
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030
SCAD lands $10M jewelry program endowment
Capri Holdings fills CFO, COO role
The Shops at Crystals houses largest Van Cleef & Arpels boutique in Las Vegas



RECENT ARTICLES
Rolls-Royce Black Badge turns 10
Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’

Vestiaire Collective study links self-doubt to new purchases
Explora Journeys invites travelers to rethink sea experiences
Annual revenues rise 15pc at The RealReal