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Automotive

Lexus highlights diversity in multilingual RX L campaign

March 21, 2018

Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus

 

By Danny Parisi

Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.

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  1. Burberry releases 'The Trench, Portraits of an Icon’
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South