Automotive
March 21, 2018
Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus
By Danny Parisi
Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.
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","iv":"e53106b797c3df34d89887a81dc233fa","s":"197aeed4bf33661e"}
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