Fragrance and personal care
April 10, 2018
Penhaligon's Elisabethan Rose is one of the scents featured in its theatrical campaign. Image credit: Penhaligon's
By Sarah Jones
British perfumer Penhaligon’s is taking a theatrical approach to marketing by staging an imagined performance about some of its scents.
{"ct":"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","iv":"40145b688da287eea04c60e23dfd9618","s":"8da53fb5a9b6a7c3"}
Share your thoughts. Click here