Automotive
August 13, 2018
McLaren brings consumers into its films. Image credit: McLaren
By Brielle Jaekel
British automaker McLaren is using online video to bring consumers deeper into its brand by creating a call to action that could lead to a reward.
{"ct":"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","iv":"429872241da6bceac0f5aec9aea15231","s":"db66ca1c1fadd85c"}
Share your thoughts. Click here