Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
{"ct":"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","iv":"7bcfdea8fc929826a4777ce7c1bb7c6e","s":"aeaeddaf20e2455f"}
Share your thoughts. Click here