Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
{"ct":"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","iv":"496c7a45eeb40c23b204527d482401ee","s":"32161aa15075cd24"}
Share your thoughts. Click here