Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
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","iv":"d6251986c8553aaa1846593eafcb0f5d","s":"c4b88c8a279a525f"}
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