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Retail

Identifying shoppers becomes vital for brands, but also more difficult

August 13, 2018

Identifying shoppers is becoming much more important. Image credit: Neiman Marcus

 

By Brielle Jaekel

As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Aston Martin loops Breitling in as global watch partner
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