Apparel and accessories
August 31, 2018
Millennials are the main growth driver of fashion ecommerce. Image credit: Saks Fifth Avenue
By Sarah Jones
While baby boomers and Gen Z consumers are pulling back on their online fashion spending, millennials are making more apparel purchases via ecommerce.
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