Marketing
September 24, 2018
Model Kendall Jenner is a top driver of branded content actions. Image credit: Estée Lauder
By Sarah Ramirez
More brands are turning to influencers to authentically connect them to new audiences as influencer engagement increases, with more room to grow.
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","iv":"9a2d0c7ff738671693e309dda45f9902","s":"328aeecb8d8e6fbb"}
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