Marketing
September 24, 2018
Model Kendall Jenner is a top driver of branded content actions. Image credit: Estée Lauder
By Sarah Ramirez
More brands are turning to influencers to authentically connect them to new audiences as influencer engagement increases, with more room to grow.
{"ct":"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","iv":"79593216d483e965b7ba0beecb18ba66","s":"8c5676197d4b5201"}
Share your thoughts. Click here