Retail
October 16, 2018
Farfetch caters a truly diverse and global audience. Image credit: Farfetch
By Brielle Jaekel
NEW YORK – Through the use of the Internet, brands and retailers such as Farfetch are able to create a truly global company, but what does this mean in terms of appealing to the luxury fashion consumer?
{"ct":"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","iv":"d323b5f7f0a084a1f437dcab61019793","s":"9e8ec1a84a62cf38"}
Share your thoughts. Click here