Retail
October 16, 2018
Farfetch caters a truly diverse and global audience. Image credit: Farfetch
By Brielle Jaekel
NEW YORK – Through the use of the Internet, brands and retailers such as Farfetch are able to create a truly global company, but what does this mean in terms of appealing to the luxury fashion consumer?
{"ct":"kAfShi5qa8loEDywif6AM1Kp6Xv12DrUzGKNQjqsqo67qA0PV78zfjAaxVei7aVy387ajpGpAltHzleLfUPhLndfebRyo46qPA8yz3cumm2W3oWpr2bwMPQRsDrvYccpVQwIR7v0efkOWkr25TruJXckE4o6fITgmZT\/iHrx2a8ASRPlvsoJPMRH9CFyfPddWrDwz9HvRRQqr95Z54\/V6Q3yfEIZQ3ZdoTaArFlIJRq9Udb30877BPJEohrC4Am4o5znSFwqQj1M+RAP50HGlA\/GmBX406z35o8saFIMcLZk6yvqY+tpvvXpBe\/bDtQPkgwKqh64Mh9NSCGeHwJqtlFHuLbcIFgNsB9VWibYuoQ9ixNHCoTwQBEa4vUy2T8IvAzncTP1+B2oRo\/phrOO\/ZANtvN57DYiV0tZ7FJ5XOQEJ1q8A0kuZzzyMQogK9\/fKRVboo4ymV55cmaq7TYGCcaLJH6IO3PhEFi6Tcp3WMwZv5B05bjVNn4iSk+LckETBy44ZqOAm7k0h6qnPP+DtoBTpBOk06x2bSeQH3kq57H1lFyyITz+rZI7qWkwy2ttRfi5CdfuCnnrJAN3NPscsKSDtWOLTLFhUhEHCsr1A+4HkYfzNUWlGdeOf37nsu8USOh\/bFnykp7sUYnKDaP2p4h9p69Dp3eeFb0it5JmQRMM1xysm0PlfPYKkPPVkdhpFd+Os5WiauvEaNpKSxjNqQz1nLgB6bo94oM6QrxMZSHedrQlFrNHQSVS8H4EbqwT7YerQxawu1oTqG+ymnX7Ox4nZUIGlpdVUa3virYi0Z0B1qTcxNC1\/0A\/A0CgS+WBuZv2c2bB3YsG1Sdn+hC86n\/0iHmoTiPBxpI+bcucELg6LSysIG108Q3eLMsUVGib5tysdhHmEqO+XoBRYQ+VAaLb6r5H9BYmEEra2lebQNo1xg63\/KiYZJZ8DEddPFS+pOSIRFNCpz8hbsVwlz0Yh\/rmtPVpRFwiAWlTOJEyFs0SmnICIpBugGDctd0COUHzAAMzg5OGg1ObXFZ9ZdtW0BKJt19xyOz752p+vzgirdImoRmoy+sI\/YjRgDhrb8sLilzqnfq+CW196QyZhhy2eweP9BtZi7P6r+w3xvmQWQb6w8OALj8wjfnwB+1Ca5CiqdamcdO5+YlDjlG+P9jxe\/oobvKnQYrfkgN3xfkav8bZv5Z3BYD+5XCHPNP6Kpm6AtYl2mOvyAtgfLL5cMeylcLLs\/c5Ro0kN\/Wz24Dav+GjaJZuKW1Tpzm8FE4mkhtapqwztzf6nIZfVmMzGeL3alUPxAt7e6F\/AHybs35vWkxQzuwKW8gRS2B6lVsBniySEdB9odnknLe5QoV8TdI2FWTbNG2kbnQ9OZy9nZ4eSLZGjtq2qAVAVxcFWAqQaXiX73396JAeVPWJJyk7vqbFYH59e503EPM60cVE2KWCMA6b4Rk97m4zQsEN4xKkKF1TPaocEJjSwIAUeZ5dpyp8L5EEr4G5xf+PFOfaHMy6mSdcDlAyobdsUBKGSQJ6p\/GW54sBj51ioj5QwyutU8I6C\/fcxgvJEJUvuWl4eubgc0x8EC4B4k3OLv6XG0eNc1SeYm9M3AwX\/OPBa3OfyhnUN4YEa+myC9x6v7gp4WIKIpcHjA41LY2ItsWXnVG+OveQyFfSrT34kfi4F2ljYLG+wsSJiz+tUDa8MD\/wyW9jXCjfCjUKzFkZc0UQ4aZcEtVGfJMXXtAUyaeKthuqq4488HGBtY64dirnPmHyUSdMWI0wW7bVR4YHpFzuMv9g8v\/JXEf7dxT+WjQ2kJVhLzr3pjFbnL97IWo9eqP7r3AbjoJMIZuIxp4F\/ZZ7OmlXpJhJ1GV4HYq1BxWsAiFRqX3G2sjZAkgKyQTfWvG8DcNFIhG9oZgOmz9Xr5mGDAF4qiQt6UEvQNIvdLmHzWnIh9k6Ev5jLBqD17CQ1cFiIgLFsr6lXRtajP15I6iL3mnZGUl1R7e91MAhw9rlpLLUIeTbO+dV5K7pXwLL4Z5tdliQNgLC7LrD\/N9JD8g4FdlMLEJ1vIjoSpUIxIzEj4QAj2eY3PrIWBEZezqQ7CpfwVYuTGaM5tKuig3mdI1PTDP7tJoZj36colePdwgigfYxBlpXSqE55tEuk+Y2GpgFuCMIWd86hD+OqwdKPY6NBDQf\/VALwEQrWtK\/bqk9jKWcHOV6B9gBVDjshN6D95FpMOjIzjwteoFOH5sp5BjqiBea2BO3AcAxdPvLXGGHEd6ry38RgDX6J8ySui\/bR8+x9xGRXQ\/fgzloA7XeLVL+JEDnzfoXSRDD4jRhqVtCi2t52vmajWaDv3ySkBuyOLECih2xDz3dYnOZ1gAT\/ARJ\/OTnY26h0Ftg4Ak8ZGoJBk3o2VBEzRSfcBDUXUDdezRtlfkAKqRlV7evbEzwHIIIxEEeRhcwQHBdWmbLHrK8Gsgkrhd9Ya1g7B+IZPW2r8LtWYWcGoDIFNrTJ2ode7c0I7VQvGDWXu\/qq\/GtBYW1YNKhrp2D0hNN5bf35R1RSa37jD+hbjZsKnc4Y\/e\/p7uXA2wJ7oa9y7boUCTlEbD+bkm1hYQB4FvTAnScWtVCfHpKsiNlvAdA7c2rk0lJb\/cmnovfY7y9m6UESNo4ew5y9ELlAnjxChwP2izyUOLN0DiObkrzrIe+vU0bOIWQxxmiK0ygQWrac1KGYoHO+jrChunAmsQF+EoBWD+DI67GuT\/sMwnavae11mNDQwLNtTkql70Ue1ovsg6+Jqh2wtS+vaYvINNOAOhpKYKsYS4TKWnw\/6ZQS6CRTeUW1ilW0eiBZb8SGc2MrKKOR6rWKCpN7KOhBm3Hq9ebeBNE2RAJ2eJBqGq3DS245LZEQuT8C+qxatjU\/apOhXW5X1QUI4dislaV+FySQoYtqy3FbIPsPZad45jlvFVao4wwjA76uLi+7IbSxkFgCM1pfH\/eL5S7qPN55virbfqNGjsihYjjqAyp+3oF1+jrYU6J\/rWcZ8oRg4t6IPQgLgPOLZhbRDblfg90YFyXthhecapRvXXci\/Jz\/uaPtkqzvXS2k18temq3S+vGRqXvJqWicCDCp13Skk3mDaqBpezCddnesWhck4XnxHeI2ZJEsy7HCV9im+uqNZB9uHX4239ESvFRWHrGxTv9aIpt8VcAKbsoEGrP83lxBSkm9QK9C7E74honVbJL1ncLRncWPjO5eTg9xUk6bA\/GRXEpdDveNCYciJmWYt6cd1NjAnebQofHIsqkTU\/h6MsGapj2+dr0MBK60+iETCa+pYsBxp9ttmj5yLtfVusb1w2l0I9oqviyIeP6eDp5smLa\/e1Ms\/4344lOi1SuOzXHHMQozVMWqr5iBuxFgFMP0WhLxfq2UPl4m0z+aVBmZGCIQkcUzVYoNeT+mZaAFvQ9x0HRFfb4eWt+igFbSyMDaBESHsNkhSyJVWOgEWUgZ5J9eESHaM+EIzDFmPxJKLfsVn8plyUz5g2sI3hr1Rd5TtKKGopSC2zYi9NxYkETMjiv\/w9MFRgX6L3NiT3lj1X9XTr7mB2A8qdrvsEEcjujjH0gsBeiBGrLGJzNc81FIfr6mZ\/EhWrOPScZZTOJ8k5R7Xq9XZDJ+6fCrIwyq2ST6RWxAOgJe0bZgtqYVq5u\/yrmkG+iWAkmNeoDTG3TpFySFUyxZDbpoBmc1Ib9XQo+GC\/IqgrENSAFe9ENEZfrMfuCmKXllTr+Hlq61aGWwpdCu3oAbBMeqw+\/qnOUwSHdGlNNAWdET3JYoIkWw\/kfv8trkOqzb8Vb62Y6+AlmR5wqwENasuHVnZmzXBsUxpOPeZI\/5CNinb5CgysWW3lz5DE67Uy677HZ+g4k\/\/oAwxpxssUqOvkGD2RZ43Z\/DIAmBJZ1E\/JLJF3xhNnKkI4DgbTu6eFzJeCt7u0lP+aQzx1UtIWrkd\/lO\/\/UF6ybHocgTTKfFkSMYjpg\/ZA1n4SZfBTQHDnIbGRV501zUEUaxhdMOSX7OHIl2tyzYwhUc8WVTG+8tMoqmbD2ITrIxDektWRaIQ4b09mi7AnJ0SAxQbnmcaAVC3beD\/ckS5+QXJoAjs8zp+uD5sjQ1ij+lEMzTT61\/v2R55RJwBSqGf2LYocKZtygJ1HqM0eu5+y7cPhkCLO9uD0Ij1oHuWhq5WOpt0nsd2tfp9cuu3m5XrzkifmYep9fAZcM8uGj\/86Q7irvVlPuHuB73F\/mtM+uofqDRBfRQs6pL1mw8LCmxgNmf\/lFxMC7t+JwAtGWmOn8zLJpowJr4WvQN5KKgDPuYJSpKizYMY8SWq\/0w\/FudrRR6aVaBigMt+mAa3+d6\/QYR0roq\/taFbhOq1tJJM5PF+39V3GBGGS8A2fVd+sQ8ZZ\/Jx8VSVahApM+lyAKzHLVmYckMyr8FLsPRuXfmKSZq0KwY1+U7\/TI1kyZeRpXWjqfsp0WorI3SslKmn95oPzKkELmt\/4SgyWgT8KS7VRxph+24yp8uW0TldrQM81IM7h\/xrU959YWbzyr4e32qTgqBF9XZhZOSga3qBaPhelRQs4ZzQCZ4ia8r+mzi3AHzNy0SDhavpCYBLw1LQISP5sSGfXawF1sFqQ\/Uq8G521y4lNnhCQMy5E3V+ux0lSimk2M030r5ZoAHehRVb9YGGRrDmKE+\/32N2gjHMRsVPzqzLfGakHRwPCRa5mf27gL9fI6MA\/BTCp1gQqxjHPVYyCDh2lmwGDtmxNPzO\/JF8dXnpY2WM\/txvYqeEP2snCQRXA8v4abXWGNZ18LgE2SY4\/M5897jiaQTGI9av\/8oHX2HI7gwG2Wj3jasLrOAgauh+jQY8Wy657+A++1s2RaMZbTFBGYlOx\/KlHw\/sfVf1L61t4HmK1qKLJFkyFzC4j4ufyNiZnIr3MyLeFp77sPR4eaLqg3olr++MvYVjnACH6X1t3SLByEoA6RMAY\/4YScyu6KHmpN07+LSrPfoo3TzJ4UCBPpoZgLyRCcCb+j9k4gCl28ECp8eNm+ByfGEiHMMDvtD6cB+tiojhOVAQI8i8LwqKc+Q6MHJj18a9xcMQOUVTBkWxnxIuGgztzXSf803V88H2cXyPFS+7sUOewHC5siYafrrju8RWxeF\/40ciLvvaIREvp245\/3HJukSzmxhzaK1EckSwGTkPp\/AyN1\/1In\/oPIUjWCLOd3vZNxnhTzxtsP\/Fg+7JhaX1fCjXpAikWOULrGeAGzijrpilv1aCto2yJZgtERluL42zTxgjxjcP6BtUkcGuhYuHYQ1cjx+XXoHz9NytLgru4lqvudPlPeNvXfPnAzIID15dIItUjQioPbNygz\/XK3cCy0KineJRFyPI9hwwCpmksRxFc+6IgMZcMV4SCoIVxXBJpsz3f39e2LlrFWp5g7\/rF6V3Gc\/PMN6w06LwSkGg+Xg1mRlMEr6vEeBaYojuh6cW8j52F0yPx4uqc3KvKWH+GDfO2c8rz9fOOS7KZSyzOiasgMAQK91zOXC9R5mDULqid5aF+IxSgLoHjlbCrESyCXvCMqp1j2o5MMYdTJkRuDtATYPNs\/6IxeF7PhMO4yoii\/XtuaImGKT3KpytDHdm7ZK0B3uQNAx3gOyhjWu5l8hE+bNDA4360RoLzSJ7B0uYG8uacIncbfA\/q4xcVGshtfbJaVM+r6um7prtp6\/nX6xReQOezU\/eA5egCcaSZ1Q\/ypoAC90RSj8NHYdDKCIvN72K7rD4FeKO46z3QaRAqKaQjJp4VHdv+WnN394It8avVRH6+yIKuYX7nKL+wQlLAwKUz\/VcHQ+8eNB6iNfCOjouawTiH5c1mpN0G69CXQXwYzkCZM7QP2PVVw7g27Ct0dzJqRypL1hQRMCpwOmf\/U1qRx1ncnrKKDciUwhgMe+ODqaLQLSJ1ciZuQ63\/ivMxSKbZ1lbqJ4MSLhIRflqWeUfbieurjaRwfZ1PzlpdtmnjSO2r6pjPnshunlTJDeSqDqAdDNMPLvT\/EMW9cRrYnOv2CWd2F4Qf3srMaMS37J+vk8nkvNp3wa\/Di8w4Vjv0vj69oL2Jphm0IDtXMAZKKRRYdObgowPU0bSY9DHxrO9W8Dq3ku+cEUr3ZDsGZdEUPqxp3adMTgu18QOhJ\/04X65ggCUPRpfeHtTj0yru7ixG8TwTmwzSS2Zsd4L6ybae2c8Ew8Q+94Yguq5emboTEHcVqS\/KTC+COtPKK6HuSXry9tf\/lEvt\/7LxUqQ7r9nWkUlTmw6OCy15PGyMy0ZcGXRudWV0wc4eH8gFH9VTJ0\/ITLRfvOudYetbv6BNnZHCmwG5YSNfcrKDcmnS3tnjxYcSKS4lRIQY8AW8MhAj1C\/zh7j96V+ZLMh9sUpxcsM62KU\/ipMk8z7PjHl9PpFEELRnBfPkMMuFFs7YYtei77DoCcj5zg0BK94cxh1TbCxuSYL9VdrfNOZXB1f7SqyyQA\/BCenhFsHkKj0+cqaXgCsaj\/PcaYMsaYuG\/Xlpp+sYoOHbZ5D\/B9Q66HZ72\/84PubSw21\/XvjN2qyAaTqfF5IrVSwB8EELrNCuK3ztDXLsCzsBI0KX2St7ICYg2i9HRbutboi\/6taMLaYtaWxX8\/RWTrS01bI\/dykGIB9g2FnrqkF\/iiemC1v6CrGHhgpgnV2QGFLDt\/lpeQLTei4Pzxv1gFmBP083AD9dfCckPQqol+pEp7GSVoWKSMd\/I2TwpyNdUP1kg41YpfHIAfHvF6pK2JT1P7DF776FEWxNLhR9E7mhxMbjb24BAwo5SnX\/TXbSJOdbOokuTuo0Qe4oZ2geslS4VBSG2dq0AqoDNvjThpop3f9cqbDWZVnWQEFspIlO\/ZtJ6bOzc+US3+TKHjYVqF7OcnaZMeLuZIk1YULnKOvshiUh\/NmAauIvHmETgDp7skAKogSaG4nVrJCGatFXdmEn6G61mVmou5qG5Vc0mzN9Mhv72w6dtOunW4R4IVbWdzAiQAPfC2bsKSRnsrkWN2FQQhmzZjQEuyzW1n5F0pvL\/Cn19uqhpeXAn2rTX+dvmJ10\/kQ\/ojz3E7TRuGgQXTmrDJnheh8SWZfQMbKLYH7+DPj87Dt9d+3lmtQ==","iv":"306c57aa4f2c55c7abdf33e31a40459a","s":"b1f3b37877cbd41d"}
Share your thoughts. Click here