Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
{"ct":"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","iv":"24fed0caa93be42e71be36235de825c6","s":"8973aacc7f517f7f"}
Share your thoughts. Click here