Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
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","iv":"778e14afb202905a03f8db00d484fa2c","s":"129c33d68f2f3383"}
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