Commerce
July 28, 2011
By Kayla Hutzler
Luxury brands such as Gucci, Burberry and Hugo Boss are using commerce-enabled videos and pioneering what one expert is calling the future of ecommerce.
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","iv":"7d5989d16c55c5f3cf0c5a0ab3ee241e","s":"c30e4cb9d3404330"}
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