Marketing
November 9, 2018
Gucci is one of the most influential brands in digital media. Image credit: Gucci
By Sarah Ramirez
NEW YORK – As technology continues to tighten its grip on the luxury world, it is increasingly important and more challenging for luxury brands to cut through the noise and reach affluents.
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","iv":"302bd5b646cd55c97e4d679d69ebe853","s":"50a9a1706d8e9083"}
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