Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"2f1fa3ec6e1a49ef5eb8dd991a3fe822","s":"03664f029482cbae"}
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