Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"9530a9e433fadc6774ef3b97711edc89","s":"c9d9d6587ba7587c"}
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