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Automotive

Lexus explores creativity with new class of craftspeople

February 14, 2019

Lexus Accelerators ES F Sport Lexus is asking creatives to discuss the craftsmanship behind its new vehicle. Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is collaborating with a group of athletes and creatives in a digital series that emphasizes the design and craftsmanship behind its first ES F Sport.

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  1. Luxury growth at L’Oréal lags in Q1
  2. Dior goes for gold with flashy J'adore campaign
  3. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  4. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
  5. Chanel improves digital brand experience with mobile site
  6. Last few days! Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  7. Boucheron sets sights on Indian consumer with high-jewelry suite
  8. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  9. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  10. Luxury Unfiltered: Training is key to making emotional connections
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