Retail
February 22, 2019
The average Gen Z consumer purchases clothing and apparel 18 times a year. Image courtesy of Spring
By Sarah Ramirez
While millennials and Generation Z consumers make more online clothing purchases than other age groups, they are still seeking flexibility from ecommerce platforms.
{"ct":"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","iv":"bb90d42aef9f3d37461bd3b33e7e9d43","s":"042954399a121485"}
Share your thoughts. Click here