Commerce
August 17, 2011
By Kayla Hutzler
The online checkout page is arguably the most important part of a luxury brand’s Web site, directly determining whether or not a brand will make a profit from its ecommerce efforts.
{"ct":"Jw49zwAmgXHwQ0XZwO3hP\/twWsuax5GpTxwcaSQKfgpaFW\/1VruC1ZLWywYstSaGWp3bYI8Yb1WzNKOo1T9CpXPC7iSi5Fogu9sxWieNdiR1r6cLYZXYETjghN9I\/sJrpnGGpQUXIYXGCMiuGGHrCwWsm2h+DjedF5zzgpnQjEQy+hNO0JD+PurjlWCXY7jUQJNiyzV7\/jsBZ3HNlNNZ9gPNj\/7TR40KUtQzpe3PbHV+FAF9wbFRYc8zerfB42bH4quEXykRU6N8hEXP81LZa7Koteaq+a0EKZk+YELZPFNK8MWy5auRncsMCe3rfj6K7Q6ej4woh6Lvr3Q9LDlGwtWl0vS7Ze9zPafEOEchU77b6Zmc94inEWTGr8ubj1ATFj6gm149p\/XqUL8De\/r8v6sG\/lR+Cg7RdWnXGbnDcl7tc7ojcKk6iJcJlpvVEoLKCswraY+m9PnbPpV6rA0ZOM5Iv275jJfd3vl8uOu+vHT\/y9EAaF\/pr\/nbAXRadPLc1vUj5\/OJ7lsaY5eZYvkPoND6rqr6vWf6IkvKHFpSiK7B3rijkKSK40RjRONgJ8WXUqV4c5jfLg8iPqPZ90B1nf+t\/qZ8F\/6EMVqjZsTHernvALQxob7HaKntA+21\/eHKlV3zO5wkdpE34mAitZ+ygQYuVx\/lfLDjMlj9q21XLdwQydzcvIQvi4rWhKptEwUuTSFCyjSCUDSspwTD+yOwX14BpvKRHvVtYKKpSoowXQSTwDWzgD5DCzY+fyXV\/kUPhREAAHAZrheVdJpIYIpduEYh7QztbvG2dAyjqNxQoCMHUEkMO+q4+d4We6WcUd3GdIwMaO7Vw3eR1DrwoA1v0HnSAh\/2csDdpwuOHYaaczAKjZx8UyqvRKzCC4i8Z4CYMXpyCy\/evGk471hKt6flIwrt7xJX8UDFzhThfCusNeDM39PB9nzIs06vd8MRiLEsJxEI9C++VkfKCyCubQKDWr\/Khq+agHSNWWVC45la+AUxMbvC7VEm\/R8xdZtdPQogilXhPcl+kdDh74VAPBBgmeEiu44aNlwvI4uYgvTRxY+XpjRDOQAYpWFoQ\/LHZIylnSCxfJiSQKxhyFQ2sT4HGhxPWSsbyaeQlnkNZsPtaJhduNmoEf3BQtTH3ez8RdRnpD6xHgplNiFmS9\/LEMPNxAAl+UuQ1uT+Z1a0jZy0s8kYHVQlJbECS1CHoLi54AabgA4dFAndnctQKQqo36Jo7UEp0A293yZwdYj4mthqhuakESQeE9IezWf8D2ZrKpa6X63vop8dYugt0kr7HKuirkO21523Be9LtaEVXs0hcB5fvWonaa2sg\/0JD38qk+m8ANkKI890e4amk53d6nqICL6L0ncqz9SwJLgT+bFwbR18FpJFNL5oteWfK\/y6WkBrbNZevWWyydadgO45ww3kh2c3mD7GKwiA+1GXddaeyks4pGylVokgjpCqichw4lUw7xxU9f6+gExcd0O528Idr7r19jRBm3uUJxRy04vr3nUrV73K67JnjDhINoQ58fTKU1SibJkjJu6nyy9VfborEAY7cP2C77jLg8ci5muTbDWUpdFf8iJx8ff4tppmxTVFOBPoEQaPBPlDgKYrLRYC2F0oIUUdG6wOTnFQAS5b0Fe8yF4ZV+6AMwS2yXNcca7xU4fOGrlrCDPGXxmJScR5qBqK3adUuQO65o3SK\/60sU2aDL19Q79pcmaEsLIc4pNI2+EjIGp4n2\/4b979eJ5vhXBa7YAaoEQACwcMKNUANrNdBCZh1lKeWFiw6R9\/GiROKQQM1S7+OE1eNNJadEWtSczOAneC2r4jzmssRM+k+YRt5dU5UIU2somxY7\/86zeCwXJcELV1aytP+bQEhaK2uIL9l70JvcdVkZ+7ZMejT\/mtDU7fE1nDglqJzNnh7qlvVggxNvL0KePX0fkASbw3AFUUtbsQfodyet\/BnSgzqPZgWdzAUfbmz\/+bYnQpxlKnhTn8DsDI6J\/B2Mvy+DZO8xTKsVWNpBJZbqPW+S8aUYKml6qTbg+IW4Y5b6pIcU2YUH9+W6eqJuqdjykn3Do78\/91UodtUMIOXE2VPL6+a40rT4vqGx3dyYcrp0krJJTpS9Nc20DaUEo6jeUcGJ+UP4UQmA16Qmtcf7SjaEK5NuyTX0VeczbK2Baf6KtE78Rs16tz0g\/hmA9BMwkHXFvS8HW\/0CqYNi+aXX5gBSz0SyhNSGLdI3J8k0R1qMkGsrZtx2oR0lz2Ual\/rKK8pTk2Q\/XUhJUuDwfc\/MkroInM07b\/W4jR4q3HXnpgRKIz52AuyHFgMSMD8bZD2bk892\/gsRvUkFnmZpddfsDcmLuOR8z6h6eP2tZeXb36U\/VKj2BJLxGno3zoWTMF3wHLNIlupL4X3bODVrrqIN1Rlmw5oHy9hrBgm4TFdQbeinkbMWXYflfmU0tI\/iejpAWv2TyFsW8qAh8bOinQH3gg5mfyvT6mY1buKGFHzuP362dpHcrWyB8ShVq54adwFtlDwfn\/JkWOLvC9WqESEj45B1KlpGuamiz1DDfn4PWBYngnry610sKIhusB8EPrFmIzpkSSpwwiwpF7sq7mO73ciFjVB73lf9qIYv7ZaOp20gIk0Kmr2pDW885xPo1CEXVHZB9dgBl4uULkh3KkcPwXh+LODe65CMYTWXFKQGn8j5L7QLre297ugg+xIAJXDWUCT6H+EDjLPP\/cq5UlRBACHGr8ujMq3YkYZqNe6typVOORW2q\/nETrtC+VnXtOFLMpxCAG2tkc2C2Z76082uMgbvP+PUgw+ycrV55K2M8CiXns8XRlHQnawexBNowMZwTDuQPf83E2TZ3yumAGXuuK\/Oow0XP1UBWnLwNyGTbRI324Jh33\/WrE\/kzuvu8YCYd\/OnBcWTt\/itoAm8LhNEXrVbZ5SIXxkmv1pjxFeL8EgT0BLuQQMpuSDiuIu7IwkTowdDzj7V6t+OA9oElK03JZK\/2KpsmcC27tS9rxMvH12HpN94lsrN2jnA\/AVIUjinEDis6hWAMSCDpEgqqF8bijbadfWuhIZvti1djRiaSv7iec9E4p04Gf+Sq9NANYlsm2dzN3UUhD3QX2jpZnQxsWWI5mrCw+eCODj+dPU9jCLy+m6tguonYRavzxXR3ul\/5vIgBvtrrChraMJAnpoylMvf11hFf8Z8evIxEyCbSOL\/Lnay\/8G2n34LfKE0EuTC0Gx\/WaHO6jIQ75ca+2nSVOUeKBNbvAJzw4xatcWnXO6IMI9f9XOlzTY9T0yJewrGgauFvXAZqu3UF3f2meBRbdBJ1yt9kKbe1EqCNVRiv9Hx0KW5pQL62eKm0emPO1\/j9D5hj7vgPybwfODz9Zv6DYyZvvCmWeK6uTGHsFuzMSFkqszk+GRSzIEDszGNz3sODq4617PGBwDYatR97o4GjO6P7og\/+jwkbnBREdyq5QDra2puT6DeFpYeRzzlYe3OMd3oSOPgCdLuSonAqtNu6aFINX\/ulO03Kq2ntxWJbNaDNsCCHFuQ5afFTNhiB82KM0+Yo0N5T7Qbc0Po9f0iXhqaTKzX+Kav5x8gf09KmhSkoGlv3cjBK0hhfOn5Yk2T+sMY7NL0TapJN64sxs4MbpkgX7568d9S4WGZj7JQZV22fvwV2GoJDoQNW+bLCh\/jI7axudpCmmop0HjGkp\/0Cq\/nrBTd6\/xJjzHDiybMEPin30foYxwRfwFHpA0Gna5woVn6WLo8UulfsSL9No\/ABvA8hsIDtKOZKge1UwUwhcMeoM38EwcGW\/WQc3RRM5FBLq9y77gI7V0aLgcBUS\/hAg5v1H5RDK4JlB7\/QRV6LfPEoLhII+KeVz92BW8VvzFEmaoywSqrqAKTcIc\/K3oYpbcCjL5Oj0A0JTypzUi7cyCt0NQ\/yIxOwsg10jdmWJKcjt7Hsdb4rjQmhPR7AVVGB9YPm+KoUkQkoxRRUPF+TZZm1lp7eoYXFZLw7jFDAnVO\/S27Xlzai02c2AqiZHlqbFGe6\/GUWndGMR\/NeZPimQYWZRI4DgI6UzPJNgjF+01O8uzS\/Vah9yoGtT78wlg1NS5APXzaCni68IgQyyM956juIAfkqGrrb4nKtXgFv4XzvilVrEZS2cZMDo1\/UTfxgqmR9mnNnCmN29m3r+T2BTWK9CEkHB217MmEQzwa97H8jTWv5DMHwhy6Jv5t\/AD\/DzBW2e5VLdgPR+9tLW8AyT3ugizYuL6cB3fbg8Zmn7q\/mzGz5aAld5wWEO4RknrbYuWeYOzLG4ggGy6fiGHmOBO8+akWNWLxFL2vkpqqEpEEURfTFgymupF6erbrCYivHTlwkX2cxE0zXoOj440cMGukbodcq\/3uR+1uaF73l9G68OTd1RbuZlQvXMQ7HnWZF\/cB3S+ukYcmsmAdsC0OMDFGGqF9wDj\/lASI0UwU+cVZqC+VTxDSbPPVWsdXhpWuNAA+p9jVJpG9AKEHU6z0UGN7xCo3AwyB\/y02ZKu+MtnvdQAYqxnk6H0jTVhOACHG8lSkM79SG9hbgrmUogzBJ5P+5eQ8JRaYMojE9CziftskbLctDkKAECJXSFKpblpe8J42Lvbq6qllgLCYduCuERCfBUpJvyaXFVBNpV+Ps8K08arq79s9SMY8Fw1Aoh6TubYggPCT7hAEvMMQUrqLPY+wkwoXAcjYpSd7nRXDu87HVGVC\/VgUfnZgBj6ZyEojOvPToWVf5th+zJn7GP1MufFqnllvTz34OS6QOv9UbAR\/qAxXmHQ0OjUIHS1baZlrtdWAj8GQEtz1mP79vJkaYUrtKo13Sd\/RvEbW6UXIoGXOLJQ5Pq+Q8pmh2LmrEhEL9\/8R2Owlk\/AstTwIYGYDNcBB1ORCPsMppo+n8K8ieM30KSGheDODHGWF109MSQB+Kv9vEzqtyM5X9BtdAOIMLbYsl\/J85NBz6\/VOAiUzagX8KBVSXUEGA11RyrT7NbMWALDlvnov2+4SsXUE\/5xxc8HwN9OtdDqbn3Fv+A\/kuCzWUkqmFbyB2nwZhpR3DteJow2yIuPiicBiFATUP5JJOQ0cUu55ifz9LLRj5bZae5TDeIUxU9teIfF6Nk\/N2GvgD5dZKaji1v+MtUtaljpYYOzLMBgqV0Y9mz5Kw+S7Imi1yXTFM4iV88X8zOH9JFsq4hjLTPKv3z\/hKJr+zMk++J0fWoyJI2TNneOfdXS6+rhfpV\/S585blA2h8v7ecnL5+z9DDkG6DOeR7djKiFUdU5EQy3pJLZzaOJP3dOZaqs093p3U2+2pdJQbf1UEEXHrTeAufeFv+XEYkqXIA2\/2D1n6ouv8SyaEnKpOh5bUTH3A1unujKYFoOyLv8g+8WAQ6BpZkq2PSljBRD+oZZJ1zcCPKFRH3WIk81eRgmXGYpZ3L3TLgFElV3MvHtpi6WtJRFJn9G+BljVyXMRN6isyqPPhUbH6CCdhz1fuqF9BE4frAKmZVASuzAxGyUg\/ttrmdyrvzz2D3ahj2E3fgPZ0dZ77ufaY20570CJIDrxZNQWc1twZ9MzsjwFawEZWCv3H\/Zxaj9Mujb2Cg7Zo5SVytOGqm88kZemf0RGbKDq9O\/uw1wQocfkBOJ96ZNp4FoyvHK7SHzYdGR52m5QHkujMbEheYyMl6LCGiy0lyzsbtRx4nyuMactTeQNoZ3Cl05bo8Fu0J3IyvsqHIbokXFg2Js\/iiZJv7\/BuKqrdPQwyD0\/xXPPfKWmCEfRe8kgTEuorajCn+JU9reeT9Zz3GKWxpnGU+ebiT9dIhqkWZY9uCu\/JjnE7wnC6hCJBCRbOzxXNzSr6dH+B618OHfru+JVQ3EX\/SgC6tLEbwn2fdDwZq8HBbjkA7b0EhVjc5Hu6zLtucONOwbUTsksHYb1q8qamP9xYF70eEJZshpZq4P9PlwMrnsb1V0K2P81zduFks8L5eiantv0S5zwYOqCQKwrrcj+Oi0eufjW9xc7csit27\/h8ELTgF7yDJw3+iYCplblM+jJm1PsFxOwfcGg34HjBCUg1jhn8tGcwlbPQb8ckrlJpj1lubS+DODmpeUsNSo0BLGRuoZtHTEuc4pzGBO5LrYavhZcKLI9+G84SlrkeIlIBMCgY23HBXHlb7vSuqef+qBjy+qfQGpXS2BYcZ12FlrtxiUPEStJ1cuK0B0JK\/JZ0\/em1bk6EsWksDEfEG2atI2nUPkiNGf4iI1e00NMh7jPj04Nk+fRTgpxsbI\/CgSWixBd+l6PjoQhyl0iyv42EN4giy59mPKcIQgCG72billdqV\/l60mn4U2U1yk\/dr2agiX2Rb\/d2DmFSVdO0Jhe3VQNX2Y5dtEQlxAxVhVh87ORBla1UjXZTkCnE2iMd6xqNhEqubQLk1W28d57ntQrRhVRSslN7FwlI1kZcxNT7lJVULQLBoCzW6uJElZX8DyrWjVi\/NZRrmCJb0D3x3MDL82sRvv8\/Ba0zhcPJKDuA9EVcYOQHdj1ApsZ5C+ALBEMN6Wi+CQ\/pqY9mQoIiDaQSV32UTcNWlBYKTAvkuuNu7MK+xHLIXl4RsVFCkQjAcMQ\/01hWK2CPTn3YC+UduxOEzAUaBKt8fHrX0GqCVw1Br1PTnVYTVCnUI\/SJwEx27iIlyEIUE9CcV1fiok5YhvtKF10PXwIPipF16OFjUO7HEIgxDGnuATsq24EXx9xIbQoewM7d7avRnPFCwnFERKaW25KVqLHlo1lp2uVrMT0G2u1X5pgbZMM4NlebuhphMDqoytrZnNWyt0n4sSzcbvMI6A5TmLKbCAEahEsSnB\/DMozSZ2PAS6ZUMlGmI+K6lTXW9DPOqoj1OHAbRF\/RlNvU9ljFGBftYoFihc7Aug2WLobZXN6noEHrHbX8DpSoK6pwmbQ8d2AwbKQ09Echp\/XtWXWSJOZIV1CexGW1QVId\/VbGAKfiIlK3rWA47lD9KqV4caqRWybwuJKKADDWmcKuWWp7RJMQcIFhNqU10djKXRDqFxJoRfP8G9UNQYX\/JnQly2jtRO3xyuNRplhvqqkQnOovdDIOEG0c09vxHdOscKp2byTtc3wPU9xt7Ubat29+9JDHnBxeAgtgBxng\/Cf+3uD9eBtV0kHxkPobD3nxJ1sfFhLT5nZYxgCDn4BY33HYjvXV+1MnRdYmYUUkIzzdh8KFQlmETLdcUqS26w\/k0AD+TgPNa0hu2eprBXpnfeR90DwG+a8MzYTS96TBoSmr0VHygs9wyFp0a4iiADg6Eu+fd9QDjCFWN4vuPDm6QE8v3pdzHLeZof2j9MZHDkzvI5ulNiGeXSvpGjQMuMpglUkh3WBX2PZSie8iiKcNtGMCMFnloYbXn0eyihUFq+ZDbOKkYZ7yEWXxjUXpb7fEZEDPH70Rn0Hjq7Yw47WbAU5YDVTBJzPLme80MPGYNw6E0WOeCkwq\/wgQDvSx2tLAFVTXOh6qmTxbjiuSh0EeYMAdUSZS9\/LQ==","iv":"305ce9db6e3cd8c6430b12907efe85b1","s":"d007047e010686c2"}
Share your thoughts. Click here