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Missoni avoids brand dilution with secret Target partnership

August 19, 2011

Missoni for Target scarfs

 

By Kayla Hutzler

Mass retailer Target and apparel and accessories brand Missoni have built-up the anticipation surrounding the Sept. 13 Missoni for Target collection debut through a creative Tumblr blog that, at first glance appears, to have no real connection with either brand.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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