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Fragrance and personal care

Prestige beauty positioning expands beyond price tag: Euromonitor

July 1, 2019

Clarins has reinvented its brand to reach a new generation of consumers. Image credit: Clarins

 

By Sarah Jones

Premium and luxury beauty brands are facing growing competition from mass players, since the messaging that resonates with consumers is more than skin deep.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Audi propels Santa into the future with electric sleigh
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Bergdorf Goodman unveils vibrant holiday window displays
  10. Chanel unleashes ‘From Dream to Reality’
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