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Fragrance and personal care

Gucci plays with unbridled nostalgia for fragrance launch

August 2, 2019

Gucci Mémoire d’Une Odeur Harry Styles Harry Styles for Gucci Mémoire d’Une Odeur. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is introducing its latest fragrance, a universal scent that reflects the shifting identities among younger consumers.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Raffles creates Printemps-exclusive lifestyle collection
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Watches and Wonders Geneva reveals new plans for 2026
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Quarterly sales at Coty drop by 3pc
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Monogram partners with chef, television personality Maneet Chauhan
  9. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  10. 'Clash de Cartier' campaign explores dichotomy of dressing
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