Research
September 9, 2011
By Rachel Lamb
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
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","iv":"abd496cf42844988ef2e0697f6d36779","s":"f86b31bd3154f53a"}
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