Research
September 9, 2011
By Rachel Lamb
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
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Plah3hpRIQVJOXHQJVcKeeSqE1GWqgpLP1JjZsLlmewvSwWBtYnkX4soxMGrKuNTsfZOW7qGPbiiitF2gFyy1R6Mq0VO0QZX8glHLOqMoUSQ72aZ4esfDt6SgDZNA0hihXRpehSYnHkJOfREUwRbNzu82wvC1t86jsOuskEwwo7FP1ZyxjTSaxf+i5H3gDOomOrOCMdw9R5t7SUH+1LYdUZIoiyUqQecT4ieNLvQ2nV9OPH7atX2r8F7Suev\/ECtU9DUE+oykMOdgH+VNB8pLAf2S7ngGFhZnmkZJ3+SjoEP3UVLZ9Rn8VyX\/+FlyTm9tVZ+iKQkIT9vfIIBYhsyB2ezcKOBChbIx93Pcoemguw3tSj1W03MbJoDxHk+x2sUDp6pLZ0KElXJqv6AS3lJ7bSsSXf0\/mui8n+wU9+oA2vNuWRILWCZoF2fTGea9yPAlBn2\/9AmvIWEgUHeg46uf58Y8jO0aUzz4HweYPPd02fNeP7EPwM+uq7YR\/Q4oB6tiOV8g8CG9Y8ptnDjsQDlXO1HH2HaZsPqBrCmrLyS4AwC2KWuwkZWChMFCIOsB1czaWbQVPcU9Do+m1MohiBa3mOn5ojU5XpyZ\/VOW1XV748e+xBeBe4nzzrvXG1JN2f4gvWuVdEkUsnm\/1KSj7ZAYwOSpytO\/+43wwls1qumJ8G7SPL6IsZyTRZEcgU4dYuxkXKMi8nHGrHL5huO50+cdVYzPrHX\/ZDmLYodNTV3Ol2uWGHHTkU1pRnQ7s4xZGg4NWy93gBYPqj76wYzV0tiCCZ+8UFIQzmQOJHPAuXqHbzkbuiOzkDJJNSTF5E4e9SmxnyfHPAWry9uShdixFdnNPdmyQY8ntP62kqWhifh\/2jCzvr9rnndg5MsgsqQAFOmsoDGNf3mMWPfhcWiUAhO\/qW4H5pMgsJnaaVTdkfUB9PSY\/r1MCUI6Iqvp5YU\/zUmOo3Szfz8a6LPAzKVKOTSIHdBPLWOCCJPnkgOq3oWjqiWvDfWPbjCAiPQidlfbJZCYKWdEQEDATFih44yBj3Q4YTT\/T35\/0EOJvMCNybJctVJfcDWZZW50JmD3jgmyuYE1AHXFP+ZyNCO45EcoEFPns13yDmxTHGIj\/5VagXBWJb53Zw25boDhJtbjCMLKPUrRVnWbUr5Ry4mFbSuleq6EBOEQCHXkx6rgdzHD34shBStWNBSkAt0TDJ2ITDHCgecE9jPEgSY4D5z5UETSo++gS4f14d2VQx2z4KnoIIztktDLFiMqP74aZSM6Jkfu6gBYC6kgvmA3WXs5rTCAepI8zDj3pzU9a3YLjFuhSn4iTDF5QYVBr24ttk9DJMFp1tjAT85JLDG8NtGpNm4vJXIZ43DW2VYleJaXkwzW3qMwd1uzAxPpUIuivMV8GiTXYoSf9hrzQzaWUyyqSrCCmsb44odGDtwQ7zOcHRr+OaZcLYD6H9Q1MlibNND+\/Gne+ajZ\/uquPPKzE1Y95Jli0xkODQlo4ZRmeGQNpj2eMYdAtqPACYp6zVi874BAt4pUuojwUmdUccXkW24xypi1NEj34rmnZOgrDh7XSvMOQZywPGWipGf3ocDK8zijHVBz0+RzqlX8D6g0VbYGeq9g3J9LJvMQUJKF\/jIrE3eZtpcopnd+738ReGwl3JWuGjNp9CBHEpjX2OWlC3bbk0shtliVGGkulmqmgXxVmjcdIfWU+bHQE1hGTkJzMdgMvSFJtL5YvBXzofJsB6KaF4E6SW9Fgt09d4KoyjjOWOnHFeCpVRgLsXzm4+xPIVxbQSDWteGOOETsYbMcwPgp4ZASa9t827mcaM2f8DaRDc1fwy+XO7sZMB3n6ALqpTqF8YVpliXpfuGZENQ8h6wmu3+h1JQsmO8XX+BICIJMbR7Q5U8y4D7Ci1FsFTg+JjG+r69NtuFlfn4yNJfFFwHZrHPy0foj2qDmsxgfYpT8RITDt8ppbBEc1iE0MIyvPsLzgUr22GQSKSZ6\/uJf7vEwjRAvd0GWM1UuLe7N2mHwJNu8QclLymhzMBWPdsKY4cRmhw2ptWR\/xM19GZNZwHnmuRwtO3j64NCtxMSPGbWKcybEYqUcHKmMHU9SoqYqP1KZyncd9mZ5k1NvG+iTUW4eNsqtIw4H1gsA7Q2JjpdwGqY99NtWMHduyos7m4h7dhpybLpYj2fvfdw2Cgj9LkWY1Lt8sxg8K20bXmFGs4l0zYBB1bkXlJJbxHXKTOdoBcGkc8cI8FQIzYfJzF4sV\/2So8dwckDhfDVBz1EH0Eb\/TyrHFr3kX5WZkhvmuVi5Y73MRl5JNpj5XHjwj00u78DlrrifhLslfKXAqWQkDJo1\/IK1HfvjeMCwEmF6aCdXbNpn\/uB4D5S3Bt5Xdl53cnJ1BoTPLNktqig786RRnL6PJsjOjYway83PXV9leS7V1NOc52LNWGO+YZtkEBDNf7H6TBURP7F1+PILFJ0DXLpZhS3YurBHbUmTzshbm\/zs\/ldOL58VTpxO7pX+UVKDMd\/Ujz6UpWkz2EHFilEGSccmoOqjluxg5CS6rqixjhFNNPt8OLrbjUQcvWb2k3nb6LZlAQHtznpf1hvMsUOXHA4Iom1N3ca+S95lhvhBFN+7oCR30GJhi8S4OZPSHobqPL2eESJQkox03iPC+cyj9nMsxhtlkEZwbGa92PKdLQbB1jbzWmuUrUo\/ayvBgGe2NbvmABbXX3Rlm9ovof1hyEUOH+XbHNHuZVRVfZuOAPPx2UBX4t5AOZh5JzLz7PJorHTfSMBw915Gh7RCr7EZiW9dGB35nNKfiR9Ez2SE9pAdDnuQ8lD03Nbc9BDDsoc9dOfaWVW9Dlmlk2lseFQ3vcD0ATqGZT86GXh0YqDBVphxriJFx6YbWz0sUy88c35EN\/K9n+tY1r+YFfdDDb4Em63pc6c2g8QvrXS\/9CAGfYGt2OvP2cnFztv8FqW2j7TCUxpgz8eT3IZRXIzZCIJaNLZevvAHIw4ebjvCyqicfMTiHouO69nOFgMTEBoMAFVBsh5dyBtYuPA+EOnqUCN11TjCXC6tDZeOZYCpWVkFUK9D5Wz2G1wq3DiIG9jLbOeL3C6u94qRzNU8OPyGVv1U43xF5rsRdGsydLwuY9WDczkLlHzrVTaTuUc2ZZFWP6ug+2iCw9tGmOABoojvp3twv0XtzYBbXtYvVlJCePUy0Z0pSgeD6Y7psXhM10o4Fem5i6Glg5XtEldGJK6kaLj3E+6nP57fYfBr6JbWV\/GRrdLDA5nIEq1bGt9wOK2+LhDKdl0xNy5\/ucnQ5fjhFBa\/buXjx7rkQ==","iv":"575d09558ea0c9e7f1d657ce2a1c1655","s":"7425446f699ae00a"}
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