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March 16, 2026
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Retail

Luxury brands celebrate the Year of the Rat

December 19, 2019

The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, Metal Rats are the theme. Image credit: Chopard. Illustration: Haitong Zheng/Jing Daily The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, Metal Rats are the theme. Image credit: Chopard. Illustration: Haitong Zheng/Jing Daily

 

By Adina-Laura Achim

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