Mobile
September 20, 2011
By Rachel Lamb
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations.
{"ct":"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","iv":"5255b90218978a2261a5e06821649bab","s":"fee56fef5dc5c6c0"}
Share your thoughts. Click here