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Retail

Paris’ Le Bon Marché turns store into curated experience for two

February 27, 2020

Two is Better curated shopping experience in French department store Le Bon Marché. Image courtesy of Le Bon Marché. Two is Better curated shopping experience in Parisian department store Le Bon Marché. Image courtesy of Le Bon Marché

 

By Dianna Dilworth

Parisian department store Le Bon Marché has transformed into an Italian hotel as part of a new exhibition called “À Deux C’est Mieux” (Better Together), a strategic curation aimed at luring affluent consumers seeking cultivated experiences when they shop.

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  1. Aman unveils plans for first ranch retreat in Texas Hill Country
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  4. What do China’s 1B+ short video app users mean for luxury and ecommerce?
  5. Lexus fits its urban design with streetwear style
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  9. Men spend more on luxury, but shop the same amount as women: report
  10. American designer Yeohlee Teng on why “clothes have magic”
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