In-store
October 4, 2011
By Kayla Hutzler
Department store chain Neiman Marcus drove consumers in-store while simultaneously increasing its social media fan base through a check-in-based freebie contest ending today.
{"ct":"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","iv":"5ceb396057b26d6822fdb1ce2aecc92c","s":"37c990773b01d4b4"}
Share your thoughts. Click here