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Automotive

Japan’s Lexus, in a first, turns to augmented reality app to debut new sport sedan

June 16, 2020

The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus

 

By Luxury Daily News Service

Japanese automaker Lexus has introduced an augmented reality app designed to let users explore its newly launched 2021 Lexus IS 350 compact sport sedan.

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