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Retail

Wedgwood’s new experiential retail store format in China is litmus test for global rollout

August 13, 2020

China is Wedgwood's key growth market and the brand is aiming for double digit growth over the next three years. Image courtesy of Wedgwood China is Wedgwood's key growth market and the brand is aiming for double- digit growth over the next three years. Image courtesy of Wedgwood

 

By Dianna Dilworth

British home and lifestyle marketer Wedgwood has unveiled a new brand direction for its physical retail stores starting with its location in Shenzhen, China. Wedgwood stores worldwide are expected to follow suit if this one does well.

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