Retail
February 25, 2021
Digital commerce is growing more rapidly than ever. Image credit: Getty
By Nora Howe
Consumer shopping is continuing to move towards digital as user-generated content (UGC), private labels and access to product sampling accelerates social commerce growth, according to Bazaarvoice.
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