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Feb. 8, 2026
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Automotive

Porsche pursues “the perfect line” in Taycan effort

March 1, 2021

The Taycan is hitting the slopes. Image credit: Porsche

 

By Sarah Ramirez

German automaker Porsche is drawing parallels between skiing and sports cars in a new film featuring a brand ambassador and the marque’s top designer.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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