Marketing
May 13, 2021
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Image credit: Shutterstock
{"ct":"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","iv":"167468accc657c67748dd0c9b2b6f056","s":"0545074a8ffb1251"}
Share your thoughts. Click here