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Retail

Are daigous tanking China’s luxury ecommerce?

June 4, 2021

COVID-19 has made China’s online flagship stores a new focus for luxury. But with this shift, have daigous gone from minor annoyance to major hindrance? Image credit: Balenciaga Hourglass bag, Shutterstock COVID-19 has made China’s online flagship stores a new focus for luxury. But with this shift, have daigous gone from minor annoyance to major hindrance? Image credit: Balenciaga Hourglass bag, Shutterstock

 

By Max Peiro

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