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Feb. 7, 2026
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Marketing

Luxury brands leverage livestreams, influencers for successful 618

July 12, 2021

Beauty and skincare brands utilized livestreaming, influencer marketing and social channels for 618 Festival promotion. Image credit: Yves Saint Laurent

 

By Nora Howe

Second to Double 11, or Single’s Day, the 618 shopping festival is the largest mid-year ecommerce promotion in China, with sales surpassing $53 billion this year.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Versace hires Pieter Mulier as chief creative officer
  10. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
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RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans