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Dec. 5, 2025
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Jewelry

Storytelling is valuable tool for jewelers highlighting sustainability practices

July 14, 2021

As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly. Image courtesy of Tiffany & Co. More than ever, consumers want to know the stories and ethics behind their diamonds. Image courtesy of Tiffany & Co.

 

By Katie Tamola

In an age of dynamic innovation and intuitive technology, consumers are constantly shifting to expect more from brands, especially transparency as to how its products are made.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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