Marketing
September 16, 2021
Luxury now means good quality of life and comfort. Image credit: Agility Research & Strategy
By Nora Howe
NEW YORK — As the world continues reeling from the physical, emotional and financial effects of the COVID-19 pandemic, global high-net-worth-individuals (HNWIs) are feeling optimistic and looking to spend more on luxury goods and services that provide comfort and increase wellness.
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","iv":"c1771e462e563767154d3f0fa4fbfaf4","s":"cced976db3f48971"}
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