Luxury Daily
The authority in luxury news.
Dec. 6, 2025
  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

With Kris Wu and other idols tainted, what is luxury’s next China strategy?

September 23, 2021

Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Image credit: Dior Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Image credit: Dior

 

By Adina-Laura Achim

Until recently, top-tier key opinion leaders (KOLs) and idols were powerful marketing tools in China. But recent scandals have tarnished the image of some of the most famous brand ambassadors, redirecting a backlash towards luxury brands.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The one question most luxury CEOs cannot answer
Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
Luxury Unfiltered: The hidden force behind pricing power in luxury
Luxury Unfiltered: Why luxury brands must redefine what they really sell in the era of transformation
Haircare overtakes makeup as lead luxury beauty growth category by MIV: Launchmetrics
Luxury Unfiltered: Why luxury brands need a completely different approach to training



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’