Luxury Daily
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April 13, 2026
  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. The 1916 Company sets up shop on Manhattan Beach
  5. Lancôme seeds longevity-focused skincare with 20th Century Studios
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Fondation Louis Vuitton to host Alexander Calder retrospective
  8. Givenchy captures spring 2026 looks through portraiture
  9. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  10. Dior paints portrait of founder in biography
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Sports

Is the NBA a slam dunk for luxury marketers?

October 19, 2021

Louis Vuitton is one of several LVMH brands with a closer relationship to the NBA or its players. Image credit: Louis Vuitton

 

By Sarah Ramirez

Luxury has a longtime relationship with the sporting world, but in recent years the connection between luxury and the National Basketball Association has only grown closer.

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  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. The 1916 Company sets up shop on Manhattan Beach
  5. Lancôme seeds longevity-focused skincare with 20th Century Studios
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Fondation Louis Vuitton to host Alexander Calder retrospective
  8. Givenchy captures spring 2026 looks through portraiture
  9. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  10. Dior paints portrait of founder in biography
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