Column
December 22, 2011
By Gary Schwartz
Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.
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","iv":"68ea14c223ab682a77e634b17d39759d","s":"6153d9e95ff5dbda"}
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