Column
December 22, 2011
By Gary Schwartz
Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.
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","iv":"42469886e9a55aea5032bb08a968d1ab","s":"047048f48644f562"}
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