Retail
December 20, 2021
Most consumers agree that UGC will be a deciding factor in their future purchasing decisions. Image credit: Treasure Data
By Katie Tamola
Shoppers continue to seek user-generated content (UGC) that they find online translated into in-store experiences, according to new findings from Bazaarvoice.
{"ct":"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","iv":"e9d37c9231fe128ff15e50e04844fc06","s":"bc0cc90b9cb1fcef"}
Share your thoughts. Click here