Retail
December 20, 2021
Most consumers agree that UGC will be a deciding factor in their future purchasing decisions. Image credit: Treasure Data
By Katie Tamola
Shoppers continue to seek user-generated content (UGC) that they find online translated into in-store experiences, according to new findings from Bazaarvoice.
{"ct":"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","iv":"94539d6b4380bce57732d60e8dc4cc13","s":"5e72b60a36f1546f"}
Share your thoughts. Click here