Marketing
March 10, 2022
Chinese cultural consumers are a challenge and opportunity for any luxury brand. Image credit: Shutterstock
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","iv":"06ebb1f1633d78853a9e82ff7521e9c8","s":"5733e8a5406c6363"}
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