Marketing
March 10, 2022
Chinese cultural consumers are a challenge and opportunity for any luxury brand. Image credit: Shutterstock
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","iv":"3d67e31088bcb81bd9d8e3d72ec94e3f","s":"6ee5d6e0b0a9c8d2"}
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