Marketing
March 29, 2022
Shoppers are increasingly growing more open to sharing information, especially if something is in it for them. Image credit: Unsplash
By Katie Tamola
Consumers around the world believe brands could improve their personalization practices and efforts, according to a new study.
{"ct":"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","iv":"424a58b73499a9475a9673926fc9066c","s":"1fb4f39c2db31ce3"}
Share your thoughts. Click here