Marketing
May 24, 2022
This is the fourth straight year Gucci is the most valuable brand in Italy. Image courtesy of Gucci
By Sarah Ramirez
Italy’s luxury sector has seen double-digit growth in brand value year-over-year, while fashion label Gucci remains the country’s most valuable brand, according to BrandZ.
{"ct":"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","iv":"19db4e541c0b164aceffa87fa236ed75","s":"fd70c12a2a249c23"}
Share your thoughts. Click here