Marketing
May 24, 2022
This is the fourth straight year Gucci is the most valuable brand in Italy. Image courtesy of Gucci
By Sarah Ramirez
Italy’s luxury sector has seen double-digit growth in brand value year-over-year, while fashion label Gucci remains the country’s most valuable brand, according to BrandZ.
{"ct":"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","iv":"c5adc16471a54f6c4b9fef84676ee501","s":"cd8a338d18fb7bfe"}
Share your thoughts. Click here