Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  5. France welcomes first Case Loewe location
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Luxury Unfiltered: The one question most luxury CEOs cannot answer
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

BMW’s Mini launches iPhone game

January 27, 2009

 

By Courtney Muir

miniBMW Mini's financial arm has launched "Mini Liquid Assets," a mobile game available for download at no charge from the iTunes App store.

"Mini Liquid Assets" is an interactive game modeled after the traditional encased water jet games, infused with the Mini brand and intuitive controls that take advantage of the iPhone and iPod touch user interface. BMW's Mini hopes to increase brand awareness among Apple's coveted demographic using the application.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  5. France welcomes first Case Loewe location
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Luxury Unfiltered: The one question most luxury CEOs cannot answer
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler

France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht